Mel Sokotch

Bio: Mel Sokotch

Mel Sokotch's advertising career spans over 30 years, much of it spent heading up major accounts at three of the world's leading agencies:  Ted Bates, Grey Advertising, and Foote Cone & Belding. 

Mel got started in the media department at Grey Advertising, working on what was then the General Foods account. He moved into account management at the Ted Bates agency, helping to create campaigns for packaged goods accounts like Pfizer's Visine Eye Drops; Warner-Lambert's Rolaids, Certs Mints, Halls Cough Drops; Mobil's Hefty Trash Bags; and Wyler's Lemonade. 

Eight years later, Grey enticed him back to help lead GSK's consumer business and the M&M/Mars business.  Mel was extensively involved Grey's business development program, as well.

After nine years back at Grey, Mel moved uptown to Foote Cone & Belding, where he led many of the agency's most important accounts, including Colgate-Palmolive, Campbell Soup, and Nabisco.  Mel also launched and built FCB's consumer healthcare practice, attracting leading Rx marketers like Merck, Lilly, Alcon and Amgen. Despite the industry's regulatory and political challenges, he helped to create effective and responsible campaigns for Fosamax, Singulair, Varivax, Strattera, Neulasta, Patanol, and Meridia.

Along the way Mel authored numerous articles on timely issues facing the industry, made important presentations at key industry functions and at the FDA, and led studies on "What Works/What Doesn't in DTC  Advertising" and "What Works/What Doesn't in Comparative Advertising."

Since leaving the big agency world at the end of 2004, Mel has spent his time finishing up "Shortcuts to the Obvious," consulting with clients and agencies, and conducting DTC strategy seminars with former FDA official Lucy Rose.

Mel is a lifelong resident of New York City. He's a graduate of the City University of New York with a degree in Economics. His wife Joan is a local school principal; son Jon is an attorney; and daughter Amy, like Dad, is in the advertising business.

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